- To be among the top 10 most admired companies Korea to work for
- To achieve growth at least 25% every year
- Secure future growth platforms in the new business category


- Selection and concentration
- Secure market leadership in core markets
- Differentiate us from us through innovations
- To acquire and maintain global leadership position in chosen areas of business:
- To continuously create new opportunities for growth in our strategic business

Samyong value

- Excellence - we strive for excellence in everything we do
- Trust - our customers can trust our product because we act with integrity and do what is right - Responsibility - we act responsibly, ensure the safety of our local communities, and care for our environment
- Customer focus - we are passionate about our customers and consumers and embrace their priorities as our own